Proud to distribute award-winning German tool brand as wolfcraft scoops top gong

Available in the UK through Hyde, tool manufacturer wolfcraft has won the prestigious German Brand Award 2017.

The leading tool manufacturer was awarded the impressive title in the ‘Industry Excellence in Branding’ class for the ‘Gardening & Tools’ category for its DIY Enabler Packages.

Organised by the German Brand Institute and the German Design Council, the German Brand Award is presented for successful brand management in Germany and is the first competition to encompass all the technical disciplines of modern brand management.

Wolfcraft’s DIY Enabler Packages enable users to achieve perfect results using a mix of highly specific product solutions and carefully designed communication. The panel of judges noted how wolfcraft consistently views projects from the user perspective, delivering the right amount of knowledge, support and service at every stage of the customer journey. The complex communication strategy is based on data and analyses from user studies, eye-tracking measurements and measurements of electrical activity in the brain.

Accepting the coveted prize, Stefan Weigel, Head of Marketing and Development for wolfcraft, said:  "We are very proud that our far-sighted and consistent brand and communication strategy has been honoured in this special way. To be considered a pioneer in the world of branding and to have won this award from a field of more than 900 companies makes us very proud.”

Since its foundation almost 70 years ago, wolfcraft GmbH has established itself as an innovator in the area of tools and power tool accessories. In addition to professional marketing, the manufacturer adopts methods and technologies that meet the demands of the dynamic market, so that every product offered is the best in its class.

Wolfcraft tools are available in the UK through Hyde. For more details call 0121 704 2324 or visit

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